The "Elevate" by MAPS Podcast
This is the "Elevate" podcast by the Medical Affairs Professional Society (MAPS). MAPS is the premier non-profit global Medical Affairs organization FOR Medical Affairs professionals BY Medical Affairs professionals across all different levels of experience/specialty. Together with over 15,000+ Medical Affairs members from 280+ companies globally, MAPS is transforming the Medical Affairs profession to increase its value to patients, HCPs, industry and society. JOIN THE MOVEMENT!
The "Elevate" by MAPS Podcast
Transitioning to Hybrid with an Optimal Content Management Strategy
Traditionally, most Medical Affairs interactions were in person, whether at scientific congresses, external education events, or through Field Medical interactions with healthcare providers and other thought leaders. Then during the pandemic, almost all interactions went virtual. And now we are emerging into a period of hybrid interactions — some external stakeholders prefer FTF, while others have seen the benefit in virtual engagements. In this podcast sponsored by Alucio, MAPS speaks with Medical Communications experts about this new hybrid environment and how content strategy can support the interactions of Field Medical, External Education, Medical Info and other functions within Medical Affairs.