The "Elevate" by MAPS Podcast
This is the "Elevate" podcast by the Medical Affairs Professional Society (MAPS). MAPS is the premier non-profit global Medical Affairs organization FOR Medical Affairs professionals BY Medical Affairs professionals across all different levels of experience/specialty. Together with over 15,000+ Medical Affairs members from 280+ companies globally, MAPS is transforming the Medical Affairs profession to increase its value to patients, HCPs, industry and society. JOIN THE MOVEMENT!
The "Elevate" by MAPS Podcast
Insights: Social Listening for Insights
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Medical Affairs Professional Society
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Season 2021
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Episode 15
Objectives
At the end of this series of podcasts, the participant should be able to:
- To Introduce the listener to what are social listening insights
- Discuss potential opportunities and challenges when instituting social listening insight
- Value and impact of social listening insights on Medical Strategy
- And finally Technology considerations and manpower needed